Ganesh+Natarajan+Case


 * Ganesh Natarajan Case**

__** Case Analysis Template **__
====**Reading: ** **Tushman, M. & Kiron, D. (November 2011). Ganesh Natarajan: Leading innovation and organizational change at Zensar (A). Boston: HBP.** ====

====**Immediate Issue/Problem Being Faced:**After Solution Blurprint (SBP) was developed, should Zensar launch the Solution Blueprint which considering as Zensar's fourth business unit while the SBP's develop team leaded by Dilip Lttyera seem to be not go along well with other three business units? ====

- Zensar's sales executives were not comfortable in selling unprove Software BluePrint product.
====- Ganesh is like a glue connecting the organization togather. He hired Dilip Ittyera to be Chief Technology Officer who was widely viewed as having managerial instincts that were no match for his technical skills.H owever, top manager might think that Ittyera got a special treatment if the fourth business unit was launch. ==== ====- Relationship of Ittyera's team is very close. They worked so hard, but it seem to be not get along well with others group view. For example; Ittyera's team will come to work around 11.00 a.m. which others group seem not satisfy; however, no one knows they always finish the work at 2 a.m. ====

- Customer resistant in unproven technology. They prefer to use the traditional proven one.
====-The near-shore outsourcing was a budding phenomenon that encouraged industry participants to establish human resource networks beyond India. ==== ====-Some managers considered that Ganesh is a visionary leader, and he has zero tolerance for political shenanigans, when things are going well, he is participative, but when things go wrong, he can be dictatorial. ==== ====-Although the technology was supported by the top management team, three-year-old SBPhad yet to gain a strong foothold in the organization, and none of the sales “farmers” had yet to convince and existing customer of SBP’s merits. ====

**Urgency/Importance:**
====- The most urgancy is connect the understanding forth business unit with those three. Due to the problem is occur within the organization that those three group saw the forth business unit seem to receive a special treatment, Ganesh need to adapt this misunderstand and consolidate all staff together. ====

**Decision Criteria:**
====- Ganesh's love to change if that change is better. He saw the big opportunity from Solution BluePrint (SBP), so he need to launch it as soon as possible. ==== ====- SBP has so many advantages such as help software developers produce higher quality code, reduce delivery times and reduce the cost. It could help Zensar step up to global IT firm. ====

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">- Ganesh need to consolidate their staff and resources, but those three groups seem not to accept forth unit.
====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">- Customer resistance in unproven technology. It is possible that SBP will face with the problem of customer not accept the new version of SBP. ==== ====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">- <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">Many IT customers are looking to ‘de-risk’ their portfolio. Customers wanted their IT vendors to be close by- to handle on-site emergencies, be more readily accessible and be more easily held accountable. Zensar should improve the quality of their service and product to meet customers’ needs. ==== ====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">- <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">Compare to Tier 1 competitors, Tier 2 companies could only focus on niche segments, and the lower overhead and agile decision-making enabled Tier 2 companies to offer more competitive prices on some projects. Zensar's goal is to become the preferred Tier 2 supplier. ====

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">**Alternatives:**
====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">1. Have a meeting with all staff in order to make everyone understanding that no one got an special treatment from Ganesh. Then, launch the Solution BluePrint (SBP), the fourth business unit. ==== ====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">2. <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">Look for a new leader to direct the fourth business unit who has greater managerial experience and technical skill. ====

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">**Assessment of Alternatives:**
====<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">1. Have a meeting with all staff in order to make everyone understanding that no one got an special treatment from Ganesh. Then, launch the Solution BluePrint (SBP), the fourth business unit. ==== <span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Pro: <span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">- make sure that everyone is in the same page <span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">- reduce misunderstanding <span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">- become unique company <span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Cons: <span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">- waste the time in internal problem

<span style="font-family: 'Arial','sans-serif'; font-size: 16px;">2, Look for a new leader to direct the fourth business unit who has greater managerial experience and technical skill. <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">Pros <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">- The new leader will make a great change and fresh vigor for the company. <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">- <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">Cons <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">- The new leader may need more time to communicate with team and know the business operations.

**<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Selection of Preferred Alternative: **
<span style="font-family: 'Arial','sans-serif'; font-size: 16px;">Although Dilip is not a great manager, he knows more about SBP than anyone and has been very successful in converting this knowledge into new accounts. <span style="display: block; font-family: 'arial','sans-serif'; font-size: 16px; text-align: left;">Therefore, I recommended that Zensar choose alternative 1. It will contribute to enhance internal unity and strengthen communication and understanding, in order to eliminate internal barriers. launch the Solution BluePrint (SBP), the fourth business unit, it will expand the new market, increase their customer, and grasp the development opportunity for Zensar.

**<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Assumptions: **
<span style="display: block; font-family: 'arial','sans-serif'; font-size: 16px; text-align: left;">The fourth business unit obtains top management support, and overcome sales resistance and delivery resistance.

**<span style="font-family: Arial,Helvetica,sans-serif; font-size: 16px;">Action/Implementation Plan: **
<span style="display: block; font-family: 'arial','sans-serif'; font-size: 16px; text-align: left;">1, Strengthen the communication between leaders, and their team. As much as possible to get technical and delivery support. <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">2, Create a committee to oversight management work and control risk. <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">3, Determine target customer group to marketing our product that based on SBP. <span style="font-family: 'Arial','sans-serif'; font-size: 16px;">4, Develop the fourth business unit, and exploit new market.